OBHS International Rugby programme

Sponsored posts *All posts would normally be bilingual with Japanese language supporting buyer persona/target audiences. Facebook Image will be used in the Awareness stage. The image shows a high skill level of the school/international programme. Key words have been included in the text to connect with the audience based on values between the Japanese and NZ culture. A 'learn more CTA has been included to drive traffic to the website and give the buyer persona more information. The description of the sponsored post includes words relating to the buyer personas pain points. The sponsored post is shown here on Facebook however the sponsored post would also be posted to LINE which relates to the objective in this campaign and the Japanese target audience. Twitter Twitter is one of the top 3 social media platforms that the Japanese audience uses. The infographic in the Twitter Ad is designed to give key evidence of key facts that the international rugby programme is reputable which hel...