Blog 3 - Content Posts

Sponsored posts

*All posts would normally be bilingual with Japanese language supporting buyer persona/target audiences.

Facebook

Image will be used in the Awareness stage. The image shows a high skill level of the school/international programme. Key words have been included in the text to connect with the audience based on values between the Japanese and NZ culture. A 'learn more CTA has been included to drive traffic to the website and give the buyer persona more information. The description of the sponsored post includes words relating to the buyer personas pain points. The sponsored post is shown here on Facebook however the sponsored post would also be posted to LINE which relates to the objective in this campaign and the Japanese target audience.

Twitter

Twitter is one of the top 3 social media platforms that the Japanese audience uses. The infographic in the Twitter Ad is designed to give key evidence of key facts that the international rugby programme is reputable which helps the buyer persona in the consideration stage. Including prominent names like Richie McCaw will also build trust with Mr Tanaka in seeing a well recognised and respected player being an old boy of the school. The school website will also be included in the post to again increase traffic to the website.

Youtube Banner Ad

YouTube is also one of the top 3 social media platforms in Japan so utilising Youtube Ads will also increase chance the channel being seen. Key wording stands out that again relates to the buyer persona. By directing Mr Tanaka to the video, he will be able to see a first hand experience of what the international offers and how that would be for his son. This ad would support the buyer persona in the decision stage.